FRISCO, Texas _ It didn't take taco franchises long to bite after the Dallas Cowboys drafted Michigan defensive end Taco Charlton in the first round of the NFL draft.
Multiple taco joints tried to take advantage of the Ohio-raised Charlton landing in the home state of Tex-Mex.
Taco Bueno CEO Mike Roper pounced on a headline from The Dallas Morning News that used the Texas-born franchise's name:
Actually thought there would already be an endorsement deal by now. But it's a start. Some free pub for DMN too! pic.twitter.com/hVyrHOs7IU
— Schuyler Dixon (@apschuyler) April 28, 2017
And a popular Dallas-area Mexican restaurant chain, Fuzzy's Taco Shop, offered Charlton free tacos for life:
— Fuzzy's Taco Shop (@fuzzystacoshop) April 28, 2017
As for Charlton, he was peppered with questions about his nickname, including his taco of choice (crispy, soft, beef, chicken): "I feel like if you have a taco you really can't go wrong."
Charlton's mother, Tamara, said the nickname for her 22-year-old son came from his grandmother during Taco Bell's "run for the border" ad campaign. He was a premature baby, and his grandmother would joke that he was "rushing for the border trying to get out," Tamara Charlton said.
"Before he was even out, his name was Taco and it always stuck with him," his mom said.
Now Charlton will likely be making a run for some endorsements.