The Jacksonville Jaguars and Tennessee Titans have been so bad in recent years that each sees the other as an opportunity for a rare win.
In the woeful AFC South, Thursday night not only offers the lone prime-time opportunity this season for both teams, but the chance for a huge step up in the division.
"This is important ..." Titans coach Mike Mularkey said. "We've got to win a division game and stay in the pack, and hopefully come out of it at some point."
The Jaguars (2-4) may have just gotten a visit from worried owner Shad Khan , but they at least have an AFC South win. The Titans (3-4) still are looking for such a victory, yet are only a game in back of Houston for the division lead.
A popular pick to win this division before the season started, the Jaguars were routed 33-16 by Oakland on Sunday to end a two-game winning streak. They are trying to remain undefeated inside the division, though is just Jacksonville's second AFC South game.
"That is the biggest goal right now," Jaguars quarterback Blake Bortles said. "You treat every week like a one-game season, and it is the most important game we ever played."
Jacksonville is the only team the Titans beat in Nashville each of the past two seasons, and they want to wrap up a three-game home stand by adding the Jaguars to a list of home wins that includes only winless Cleveland after losing 34-26 to Indianapolis on Sunday.