Sports marketing
Los Angeles Rams cornerback Jalen Ramsey left, celebrates his sack on Carolina Panthers quarterback PJ Walker with defensive tackle Aaron Donald (99) during the second half of an NFL football game Sunday, Oct. 16, 2022, in Inglewood, Calif. (AP Photo/Jayne Kamin-Oncea)
NFL's Donald, NBA's Brown end their deals with Ye's agency

By Greg Beacham Oct. 25, 2022 08:23 PM EDT

Cheerleaders for the The Minnesota Vikings check the footage after recording a TikTok video at a fan interaction event at The Brotherhood Of Pursuits And Pastimes sports bar in Manchester, England, Wednesday, Sept. 28, 2022. A half-dozen NFL teams are aggressively targeting fans in Britain now that they have new marketing rights in the country. They’re signing commercial deals and hiring local media personalities in bids to expand their fanbases and tap international revenue. (AP Photo/Jon Super)
NFL teams use new rights to jockey for fans, revenue in UK

By Ken Maguire Sep. 29, 2022 11:20 AM EDT

FILE - Fans watch at the start of an NFL football game inside AT&T Stadium between the New York Giants and Dallas Cowboys, on Sept. 8, 2013, in Arlington, Texas. The Dallas Cowboys sparked criticism on social media Tuesday, July 5, 2022, after announcing a marketing agreement with a gun-themed coffee company with blends that include “AK-47 Espresso,” “Silencer Smooth” and “Murdered Out.” The partnership with the Black Rifle Coffee Co. was revealed on Twitter the day after six people died in a shooting at a Fourth of July parade in suburban Chicago. (AP Photo/Tony Gutierrez, File)
Cowboys criticized over deal with gun-themed coffee company

Jul. 05, 2022 04:10 PM EDT

FILE - Kentucky quarterback Will Levis looks for a receiver against during the first half of the team's NCAA college football game against Mississippi State in Starkville, Miss., Oct. 29, 2021. The quarterback with the active and entertaining TikTok account has become an intriguing NFL prospect. That combination of personality and athletic potential has never been more valuable in college athletics. (AP Photo/Rogelio V. Solis, File)
Kentucky QB Levis balances NIL gains with long-term goals

By Ralph D. Russo Jun. 30, 2022 01:22 PM EDT

NFL Commissioner Roger Goodell answers questions from reporters, at a press conference after the close of the NFL owner's meeting, Tuesday, March 29, 2022, at The Breakers resort in Palm Beach, Fla. (AP Photo/Rebecca Blackwell)
Attorneys General warn NFL to improve treatment of women

Apr. 06, 2022 01:23 PM EDT

Football Hall of Fame announces inaugural excellence awards

Mar. 21, 2022 08:11 PM EDT
CANTON, Ohio (AP) — The late Broncos offensive line coach Alex Gibbs and longtime NFL public relations steward Joe Browne are among the inaugural winners of the Pro...

Seahawks promote Clint Hurtt to defensive coordinator

By Tim Booth Feb. 15, 2022 04:58 PM EST
RENTON, Wash. (AP) — The Seattle Seahawks finalized their coaching staff on Tuesday with the promotion of Clint Hurtt to defensive coordinator and the hiring of Karl...

FILE - In this Wednesday, June 12, 2019, file photo, Brett Gosper, CEO of World Rugby, delivers a speech in Tokyo. As the NFL returns to London, the league is also finalizing its short list of German cities to host a game as early as next season. Brett Gosper, NFL Head of UK and Europe, said the opening of an office in Germany is “reasonably imminent,” as is the hiring of a general manager there as the league looks to expand across Europe, with France also in its sights. (AP Photo/Koji Sasahara, File)
NFL Abroad: League to choose German host city, eyes France

By Ken Maguire Oct. 06, 2021 01:39 PM EDT

FILE - In this Dec. 13, 2018, file photo, former Kansas City Chiefs player Tony Gonzalez poses with fans in the stands after he was inducted to the Chiefs Hall fo Fame, at halftime of the team's NFL football game against the Los Angeles Chargers in Kansas City, Mo. After 17 seasons in the NFL and several years as a broadcaster, Gonzalez stepped away from the studio this season to pursue acting. (AP Photo/Ed Zurga, File)
Darius Rucker to sing national anthem at Bills-Dolphins

By The Associated Press Sep. 17, 2021 11:17 AM EDT

Former Falcons executive Shaw Parker named Dream president

Sep. 08, 2021 04:56 PM EDT
ATLANTA (AP) — The Atlanta Dream named former NFL executive Morgan Shaw Parker its president and chief operating officer on Wednesday. Shaw...

Bucs PR staff wins pro football writers' Pete Rozelle Award

By The Associated Press Jun. 11, 2021 05:33 PM EDT
The Tampa Bay Buccaneers public relations staff has won the Pete Rozelle Award from the Professional Football Writers of America for its work in a Super Bowl...

The Edmonton Elks Canadian Football League name and logo are displayed at Commonwealth Stadium in Edmonton, Alberta, Tuesday, June 1, 2021. The Edmonton CFL franchise has changed its team name to Elks. Edmonton dropped its longtime name, Eskimos, last year following a similar decision by the NFL’s Washington team amid pressure on franchises to eliminate racist or stereotypical names. (Jason Franson/The Canadian Press via AP)
Edmonton CFL franchise changes its team name to Elks

Jun. 01, 2021 02:23 PM EDT

FILE - In this Oct. 8, 2019 file photo a gambler makes a sports bet at Resorts casino in Atlantic City, N.J. On Sunday, April 25, 2021, British gambling company Super Group announced a deal to become publicly traded and enter the U.S. sports betting market, including New Jersey. (AP Photo/Wayne Parry, File)
UK firm Super Group entering US sports, online casino market

By Wayne Parry Apr. 26, 2021 11:56 AM EDT

LA Rams finalize coaching staff with new hires, promotions

By Greg Beacham Feb. 23, 2021 02:06 PM EST
LOS ANGELES (AP) — The Los Angeles Rams have finalized their coaching staff for next season, hiring five additional new assistant coaches and making several...

FILE - In this Dec. 20, 2020, file photo, Minnesota Vikings quarterback Kirk Cousins throws a pass during an NFL football game against the Chicago Bears in Minneapolis. The Vikings will keep their playbook in the family with the promotion of Klint Kubiak to offensive coordinator after his father's retirement. Klint Kubiak will be the fourth play caller in four years for quarterback Kirk Cousins. (AP Photo/Bruce Kluckhohn, File)
Klint Kubiak moves up to Vikings OC after dad's retirement

By Dave Campbell Feb. 09, 2021 12:49 PM EST

In a photo provided by the Detroit Lions, Detroit Lions general manager Brad Holmes walks around in the indoor practice field at the NFL football team's facility Tuesday, Jan. 19, 2021 in Allen Park, Mich. (Detroit Lions via AP).
Lions hire GM Brad Holmes after he wasn't on original list

By Larry Lage Jan. 19, 2021 07:57 PM EST

FILE - Chicago Blackhawks left wing Dominik Kubalik, center, smiles as he is congratulated while passing the team box after scoring the go-ahead goal against the Colorado Avalanche during the third period of an NHL hockey game in Denver, in this Saturday, Dec. 21, 2019, file photto. Chicago won 5-3. The Chicago Blackhawks are going to remain the Blackhawks — and there is no sign of any change coming anytime soon. Speaking publicly for the first time Thursday, Dec. 17, 2020, since baseball's Cleveland Indians announced Monday they plan to change their name, Blackhawks CEO Danny Wirtz reiterated the same message the team shared this summer after lingering questions about Native American team names returned to the forefront.(AP Photo/David Zalubowski, File)
In wake of Indians' decision, Blackhawks stay with team name

By Jay Cohen Dec. 17, 2020 02:56 PM EST

Houston Texans fire PR boss Amy Palcic

Nov. 11, 2020 11:47 AM EST
HOUSTON (AP) — The Houston Texans have fired vice president of communications Amy Palcic. Palcic had been with the team since June 2013 and...

FILE - In this Friday, Oct. 4, 2019, file photo, Nyla Rose, from left, Chris Jericho, Brandi Rhodes, Jon Moxley, Awesome Kong and Jungle Boy attend New York Comic Con to promote TNT's "All Elite Wrestling: Dynamite," at the Jacob K. Javits Convention Center, in New York. All Elite Wrestling is set to celebrate its one-year anniversary with a show from Daily’s Place in Jacksonville, Fla., on Wednesday, Oct. 14, 2020. (Photo by Charles Sykes/Invision/AP, File)
Hulk Who? AEW dishes out punishment as it hits 1-year mark

By Dan Gelston Oct. 14, 2020 02:15 AM EDT

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...