The Super Bowl grew out of modest Los Angeles beginnings

FILE - Football commissioner Pete Rozelle, left, presents the trophy to Green Bay Packers coach Vince Lombardi after they beat the Kansas City Chiefs in the Super Bowl in Los Angeles, Jan. 15, 1967. The trophy for the Super Bowl winner has borne Lombardi's name since his death in 1970. (AP Photo, File)

FILE - Green Bay Packers quarterback Bart Starr is interviewed in the dressing room after the Packers 35-10 win over the Kansas City Chiefs in the Super Bowl in Los Angeles, Jan. 15, 1967. The team's offenses were led by future Hall of Famers Bart Starr and Len Dawson. (AP Photo, File)

FILE - Green Bay Packers' Elijah Pitts (22) charges into the end zone, eluding Kansas City Chiefs' Bobby Hunt (20), during the first Super Bowl in Los Angeles, Jan. 16, 1967. (AP Photo, File)

FILE - Kansas City Chiefs head coach Hank Stram reacts during the Chiefs 35-10 loss to the Green Bay Packers during Super Bowl I at the Los Angeles Memorial Coliseum in Los Angeles, Calif., Jan. 15, 1967. (AP Photo/File)

FILE - Green Bay Packers quarterback Bart Starr throws a pass during first quarter action in Super Bowl I against the Kansas City Chiefs at the Los Angeles Coliseum on Jan. 15, 1967. The Packers beat the Chiefs 35-10. (Los Angeles Times via AP, File)

FILE - Kansas City Chiefs quarterback Lenny Dawson leaves the field at the Super Bowl in Los Angeles, Jan. 15, 1967. The Green Bay Packers beat Kansas City 35-10. The teams offenses were led by future Hall of Famers Bart Starr and Len Dawson. (AP Photo/File)

FILE - Green Bay Packers coach Vince Lombardi cheers from the sideline during Super Bowl I against the Kansas City Chiefs in Los Angeles, Jan. 15, 1967. The Packers beat the Chiefs 35-10. Frank Gifford famously noted Lombardi was “shaking like a leaf” when the broadcaster did his pregame interview with the Hall of Fame coach.(AP Photo/File)