Advertising and marketing industry
Georgia coach Kirby Smart talks with defensive back Nyland Green (1) after a play during the NCAA college football team's G-Day game Saturday, April 16, 2022, in Athens, Ga. (Jason Getz/Atlanta Journal-Constitution via AP)
College football, XFL, Australian Open headline ESPN slate

By Joe Reedy May. 17, 2022 12:08 PM EDT

This photo provided by Uber Eats shows a scene from Uber Eats 2022 Super Bowl NFL football spot. ( Uber Eats via AP)
Super Bowl ads go heavy on nostalgia and star power

By Mae Anderson Feb. 13, 2022 08:34 PM EST

This photo provided by Anheuser-Busch shows a scene from Michelob ULTRA 2022 Super Bowl NFL football spot. (Anheuser-Busch via AP)
Super Bowl ads look toward the future — and the past

By Mae Anderson Feb. 11, 2022 02:58 PM EST

FILE - In this Sept. 5, 2019, file photo, NBC sportscaster Mike Tirico works the sidelines during an NFL football game between the Green Bay Packers and the Chicago Bears in Chicago. Tirico is about to give new meaning to double duty when NBC broadcasts the Olympics and Super Bowl next month. Tirico will anchor the network’s primetime coverage of the Beijing Games, but will also host the Super Bowl pregame show from Los Angeles on Feb. 13 2022. (AP Photo/Jeff Haynes, File)
Super Bowl/Olympics Sunday about to become routine for NBC

By Joe Reedy Feb. 06, 2022 06:15 PM EST

A teller counts money at the sports book at Bally's casino on. Jan. 29, 2020 in Atlantic City, N.J. With advertisements for sports betting blanketing the airwaves, some in the industry and their pro sports and technology partners are starting to ask how much is too much? (AP Photo/Wayne Parry)
Sports betting ads: Industry weighs how much is too much?

By Wayne Parry Dec. 02, 2021 04:11 PM EST

This image provided by Budweiser shows two health care workers getting vaccinated in an advertisement Budweiser is running before the Super Bowl. For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn't advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.(Budweiser via AP)
Budweiser joins Coke, Pepsi brands in sitting out Super Bowl

By Mae Anderson And Dee-Ann Durbin Jan. 25, 2021 07:00 AM EST

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...

FILE - In this Dec. 22, 2019, file photo, Oakland Raiders quarterback Derek Carr is sacked by Los Angeles Chargers defensive end Joey Bosa during the first half of an NFL football game in Carson, Calif. Teams could afford recent contracts like the megabucks given to Patrick Mahomes and Bosa under normal circumstances. Because of economic effects from the coronavirus pandemic, future player deals and a salary cap that will be adjusted due to some monetary setbacks, upcoming free agents might find the marketplace tighter. (AP Photo/Marcio Jose Sanchez, File)
NFL faces tough times for 2020, then bright economic outlook

By Barry Wilner Sep. 01, 2020 04:51 PM EDT

This undated image provided by President Donald Trump’s campaign shows a scene from the Trump's 2020 Super Bowl NFL football spot. This year for the first time, national politics will invade the game as presidential candidate Michael Bloomberg and President Trump have shelled out millions to broadcast campaign ads during advertising’s biggest night, when nearly 100 million viewers are expected to tune into Fox. (Donald J. Trump for President, Inc. via AP)
Super Bowl ads serve up politics - and an escape from it

By Mae Anderson Jan. 31, 2020 10:58 AM EST

This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL football spot. (Microsoft via AP)
Super Bowl ads heavy on humor, surprises and ... robots

By Mae Anderson And Alexandra Olson Feb. 04, 2019 12:01 AM EST

This undated image provided by Kia Motors America shows an image from the company's 2019 Super Bowl NFL football spot. (Kia Motors America via AP)
The Latest: Washington Post ad spotlights slain journalists

Feb. 03, 2019 10:37 PM EST

Correction: Super Bowl-Ads-Preview story

Jan. 31, 2019 03:23 PM EST
NEW YORK (AP) — In a story Jan. 30 about Super Bowl ads, The Associated Press erroneously named one of the astronaut twins. The two are Mark and Scott Kelly, not...

FILE - This undated file photo provided by Ram Truck Brand shows a scene from the company's Super Bowl spot. Last year, a Ram truck ad showed people doing service-oriented tasks set against audio of King’s speech, which urges people to be “great” by serving the greater good. The ad was supposed to highlight the volunteer program Ram Nation. The ad was criticized by people who objected to the use of King's speech to sell trucks. (Ram Truck Brand via AP, File)
When marketing flops: 5 Super Bowl ads that backfired

By Mae Anderson Jan. 31, 2019 11:09 AM EST

This undated image provided by Devour shows a scene from Kraft Heinz' frozen-food brand Devour's Super Bowl debut. Devour is trying to make waves during its Super Bowl debut with an ad taking a humorous jab at one man's "frozen food porn addiction." (Devour via AP)
Staying inbounds: the risk of innuendo in Super Bowl ads

By Mae Anderson Jan. 23, 2019 01:35 PM EST