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FILE - In this Saturday, Dec. 26, 2020, file photo, An 'NFL on prime video' banner hangs on the field prior to an NFL football game between the San Francisco 49ers and Arizona Cardinals in Glendale, Ariz. The NFL will nearly double its media revenue to more than $10 billion a season with new rights agreements announced Thursday, March 18, 2021 including a deal with Amazon Prime Video that gives the streaming service exclusive rights to “Thursday Night Football” beginning in 2022.(AP Photo/Jennifer Stewart, File)
For television, NFL deal is likely a matter of survival

By David Bauder Mar. 22, 2021 04:12 PM EDT

Virtual slime cannons go off in the end zone after a touchdown during Nickelodeon's kid-focused broadcast of the NFL wild-card playoff game between the Chicago Bears and New Orleans Saints at the Superdome, Sunday, Jan. 10, 2021 in New Orleans. The positive reviews for Nickelodeon's kids-focused broadcast of last Sunday's NFL playoff game showed the potential of alternate broadcasts of sporting events. The success of that broadcast has led to many wondering what other sports it could expand to and when we might see it again in the NFL? (CBS/Viacom via AP)
NFL wild-card games show potential for alternate broadcasts

By Joe Reedy Jan. 14, 2021 03:17 AM EST

A worker cleans seats in Arrowhead Stadium before an NFL football game between the Kansas City Chiefs and the Los Angeles Chargers, Sunday, Jan. 3, 2021, in Kansas City. (AP Photo/Charlie Riedel)
Even with empty stadiums, NFL still a ratings monster

By Joe Reedy Jan. 07, 2021 07:01 PM EST

Dallas Cowboys running back Ezekiel Elliott, center, is brought down by a host of Baltimore Ravens defenders during the second half of an NFL football game, Tuesday, Dec. 8, 2020, in Baltimore. (AP Photo/Nick Wass)
Twin football games leads Fox to ratings win

By David Bauder Dec. 15, 2020 06:05 PM EST

Tampa Bay Buccaneers quarterback Tom Brady (12) looks for a receiver during an NFL game against the New Orleans Saints, Sunday, Nov. 8, 2020 in Tampa, Fla. The Saints defeated the Buccaneers 38-3. (Margaret Bowles via AP)
NFL television ratings see 6% decline at midseason point

By Joe Reedy Nov. 12, 2020 01:46 PM EST

Las Vegas Raiders players warms up during an NFL football training camp practice at Allegiant Stadium, Friday, Aug. 28, 2020, in Las Vegas. (AP Photo/John Locher)
NFL, TV partners navigating pandemic and future rights deals

By Joe Reedy Sep. 02, 2020 08:24 PM EDT

Dallas Cowboys quarterback Dak Prescott (4) celebrates after making a touchdown throw against the Washington Redskins during the second half of an NFL football game in Arlington, Texas, Sunday, Dec. 15, 2019. Prescott connected with wide receiver Michael Gallup for the touchdown. (AP Photo/Ron Jenkins)
NFL TV ratings up for second straight year

By Joe Reedy Jan. 03, 2020 04:47 PM EST

FILE - In this February 1966 file photo, NFL commissioner Pete Rozelle, center, discusses a new television contract for championship games with Bill MacPhail, left, vice president of CBS-TV, and John Reynolds, president of CBS-TV network, in Palm Beach, Fla. Pete Rozelle would not be surprised to see the NFL’s impact of television as it celebrates its 100th season this year. It was Rozelle, the commissioner from 1960 to 1989, who was able to convince owners that it was in their best interest to sign a leaguewide rights deal instead of teams negotiating on their own. (AP Photo/File)
A look at the seminal broadcasting moves that define the NFL

By Joe Reedy Aug. 23, 2019 05:15 PM EDT

Atlanta Legends coach Kevin Coyle, left, chats with Orlando Apollos coach Steve Spurrier on the field before an AAF football game Saturday, Feb. 9, 2019, in Orlando, Fla. (AP Photo/Phelan M. Ebenhack)
New league pleased with first-week ratings but cautious

By Joe Reedy Feb. 13, 2019 07:12 PM EST

New England Patriots' Lawrence Guy kisses the trophy after the NFL Super Bowl 53 football game against the Los Angeles Rams, Sunday, Feb. 3, 2019, in Atlanta. The Patriots won 13-3. (AP Photo/Patrick Semansky)
Super Bowl reaches 100.7 million people, down from 2018

By David Bauder Feb. 04, 2019 07:15 PM EST

FILE - This Oct. 11, 2018, file photo shows Troy Aikman, right, and Joe Buck working before an NFL football game between the New York Giants and the Philadelphia Eagles in East Rutherford, N.J. "I remember opening weekend when I got home I had a couple college buddies that were raving about the pregame show and how great and fun it was with everyone," said Aikman, who was Cowboys quarterback in 1994 before joining the network seven years later. "It was refreshing, new and unique, and that set the tone for the network."(AP Photo/Frank Franklin II, File)
NFL regular-season TV ratings show 5 percent increase

By Joe Reedy Jan. 04, 2019 02:09 PM EST