Los Angeles Rams cornerback Donte' Deayon (21) and linebacker Obo Okoronkwo (45) celebrate their win over the Tampa Bay Buccaneers during an NFL divisional round playoff football game Sunday, Jan. 23, 2022, in Tampa, Fla. (AP Photo/Jason Behnken)
Los Angeles Rams cornerback Donte' Deayon (21) and linebacker Obo Okoronkwo (45) celebrate their win over the Tampa Bay Buccaneers during an NFL divisional round playoff football game Sunday, Jan. 23, 2022, in Tampa, Fla. (AP Photo/Jason Behnken)
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LOS ANGELES (AP) — For the third straight week, the Los Angeles Rams took a huge early lead.

For the second time in those three weeks, they subsequently gave it all away.

The Rams (14-5) got away with it in the divisional playoff round in Tampa Bay, thanks to Matthew Stafford and Cooper Kupp impressively setting up Matt Gay's winning field goal as time expired on their 30-27 victory.

“All the adversity and all of the things that we did or, give them credit, they forced some of those plays to get back in the game, (but) I never sensed any sort of panic,” coach Sean McVay said. “I think there was some frustration, which was understandable. But I thought the guys just kept playing. They kept battling. That's what a great team does.”

But two weeks before that, the Rams paid for their profligacy in yet another loss to the San Francisco 49ers, who just happen to be their opponent in the NFC championship game this weekend.

The Rams are on the brink of a Super Bowl berth in their home stadium because they've won seven of their past eight games with a comprehensively strong offense and a rapidly improving defense.

Their biggest remaining issue is closing out wins: They've allowed 18.7 points per game in the second halves of their past three games, with the offense's turnovers and the defense's slippage playing roughly equivalent roles.

“If we play our best game, we feel like we can go in there and win any game we play,” said left tackle Joseph Noteboom, who was excellent against the Buccaneers. “It's just we have to go in there and play our best game.”

The remainder of the Rams’ path to a championship does not leave Inglewood: They’ll become the first team to host a conference title game in that year’s Super Bowl stadium when the 49ers visit on Sunday, and the big game is Feb. 13.

If the Rams can figure out how to play 60 minutes of solid ball, they could have a chance against the 49ers. Los Angeles hopes the drama of its experience in Tampa Bay and against the Niners earlier this month will be motivation to avoid all that excitement in the Rams' second conference title game in four years.


Stafford is the upgrade that the Rams sought when they traded Jared Goff to get him nearly a year ago. After a near-perfect performance in the wild-card round against Arizona, Stafford put on a clinic in clutch football in Tampa highlighted by his majestic 44-yard completion to Kupp in the waning seconds. Stafford has completed 74.5% of his passes in the postseason for 568 yards and four touchdowns without an interception. His passer rating is 131.5, nearly even with Patrick Mahomes' 131.7.


The Rams were not a fumble-prone team in 2021, with their five lost fumbles tied for the second fewest in the NFL. Their four giveaways in Tampa are a worrying aberration, but no sign of a significant trend yet, even though Cam Akers and Kupp both lost the ball at crucial moments and helped to give away that big early lead.

Ball security — and synchronization between Stafford and center Brian Allen — will be an emphasis in practice yet again.


The Rams' offensive tackles were outstanding. Noteboom might have played his way out of the Rams' price range as a free agent this spring after he filled in for injured Andrew Whitworth and gave a dominant performance at left tackle. Noteboom and right tackle Rob Havenstein allowed one pressure apiece while blocking Jason Pierre-Paul and Shaq Barrett. If Whitworth isn't ready to return from his knee injury Sunday, the Rams won't be worried.


The Rams' depleted secondary continues to hang on by its fingernails. Tom Brady passed for 329 yards, with 135 yards of that coming on nine completions to receivers guarded by cornerback Darious Williams. Safety Nick Scott came up with a huge interception, but the Rams' pass rush deserves ample credit for Brady's 24 incompletions — and Jimmy Garoppolo is likely to be much harder to pressure than Brady.


Noteboom injured his pectoral muscle in the Rams' final drive. He will be monitored this week. ... Rookie LB Ernest Jones has a chance to return from injury this week, McVay said. Jones injured his ankle in Week 16. ... Whitworth (knee) and S Taylor Rapp (concussion) are on track to play this week, McVay said. ... Gay said he didn't injure himself during pregame warmups, contrary to a suggestion on the NBC television broadcast. He was short on a 47-yard field-goal attempt that left him puzzled, but he attributed it to a particularly gusty crosswind at exactly the wrong time.


1 — The number of teams in NFL history to win a game after losing four fumbles and blowing a 20-point lead. The Rams were up 27-3 with four minutes left in the third quarter, and they were up 27-13 and had the ball with four minutes left in the fourth.


Breaking the hex held by the Niners and Kyle Shanahan over McVay. The Rams' season comes down to a showdown with a division rival that has beaten them six straight times and seven of 10 in their head coaches' concurrent careers.


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