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(AP Photo/ Kara Powtak)
The Patriots copied one of the Steelers’ trademark gimmicks by giving fans towels to wave during the AFC championship game.
The blue towels said “One More” and were handed out at the gates. The “One More” theme was repeated on flags waved during the pregame festivities.
The Steelers made the “Terrible Towel” famous while winning four Super Bowls in the 1970s. Some of the yellow towels could be seen in the crowd on Sunday, waved by fans rooting for the visiting team.
Steelers fan Greg Stabley, from Webster, N.Y., displays a Terrible Towel while tailgating in the parking lot of Gillette Stadium. (AP Photo/Elise Amendola)
— Shu-Shu Fontana (@Rrincon71) January 23, 2017
The blue ones didn't seem to catch on -- perhaps because fans needed them to dry their seats in the steady drizzle.
With one more victory, the Patriots would have a chance to earn the fifth Super Bowl title in franchise history. The Steelers have the most, with six.