Sports sponsorship
Noah Gragson (9), Michael Annett (1), Jeffrey Earnhardt (0), and Ryan Vargas (6) crash coming out of turn 4 as Brandon Gdovic (26) and Stefan Parsons (99) go high to avoid the wreck during the NASCAR Xfinity Series auto race at Daytona International Speedway, Saturday, Feb. 13, 2021, in Daytona Beach, Fla. (AP Photo/John Raoux)
NFL's Kamara races into NASCAR as a team sponsor at Daytona

By Jenna Fryer Feb. 19, 2021 05:11 PM EST

NFL announces Salute to Service Award nominees

Nov. 11, 2020 12:01 PM EST
NEW YORK (AP) — Nominees for the NFL's annual Salute to Service Award for this year include players, coaches, team executives, and even cheerleaders. ...

Hall of Fame Health launched to help former NFL players

By Barry Wilner Oct. 20, 2020 03:08 PM EDT
Hall of Fame Health, a nationwide effort to offer services to any former NFL player or team employee and their families, announced its partnership Tuesday with...

Members of the Denver Broncos take part in drills during an NFL football practice in empty Empower Field at Mile High, Saturday, Aug. 29, 2020, in Denver. (AP Photo/David Zalubowski)
NFL is now betting big on once-taboo gambling industry

By Arnie Stapleton Sep. 04, 2020 02:26 AM EDT

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...

FILE - In this Dec. 22, 2019, file photo, Oakland Raiders quarterback Derek Carr is sacked by Los Angeles Chargers defensive end Joey Bosa during the first half of an NFL football game in Carson, Calif. Teams could afford recent contracts like the megabucks given to Patrick Mahomes and Bosa under normal circumstances. Because of economic effects from the coronavirus pandemic, future player deals and a salary cap that will be adjusted due to some monetary setbacks, upcoming free agents might find the marketplace tighter. (AP Photo/Marcio Jose Sanchez, File)
NFL faces tough times for 2020, then bright economic outlook

By Barry Wilner Sep. 01, 2020 04:51 PM EDT

Amazon acquires streaming rights to Seattle Sounders matches

By Tim Booth Aug. 18, 2020 01:00 PM EDT
SEATTLE (AP) — Amazon has acquired the video streaming rights for Seattle Sounders games for its Prime Video service, marking just the second time the tech...

FILE - In this July 28, 2017, file photo, a football sits on a Baltimore Ravens practice field during NFL football training camp in Owings Mills, Md. As teams adhere to the medical protocols that wisely and necessarily have been ordered by the league and the players’ union, any sort of football action might be delayed until mid-August. (AP Photo/Patrick Semansky, File)
NFL Players Association agrees to deal with 2K Sports

By The Associated Press Jul. 30, 2020 05:00 PM EDT

FILE - In this Sept. 10, 2017, file photo, fans stand for the national anthem at New Era Stadium before an NFL football game between the Buffalo Bills and the New York Jets in Orchard Park, N.Y. New Era Field will no longer be the name of the stadium, after the global sports headware and clothing apparel company asked to be released from its naming rights and sponsorship agreement. No reason was provided for the move, announced Wednesday, July 15, 2020. (AP Photo/Frank Franklin II, File)
New Era asks to pull out of Bills stadium naming rights deal

By John Wawrow Jul. 15, 2020 06:17 PM EDT

FILE - In this Oct. 24, 2019, file photo, Native American leaders protest against the Redskins team name outside U.S. Bank Stadium before an NFL football game between the Minnesota Vikings and the Washington Redskins in Minneapolis. Several Native American leaders and organizations have sent a letter to NFL Commissioner Roger Goodell calling for the league to force Washington Redskins owner Dan Snyder to change the team name immediately. (AP Photo/Bruce Kluckhohn, File)
Native American groups ask NFL to force Redskins name change

By Stephen Whyno Jul. 06, 2020 04:17 PM EDT

FILE - In this Jan. 2, 2020, file photo, Washington Redskins head coach Ron Rivera holds up a helmet during a news conference at the team's NFL football training facility in Ashburn, Va. The Washington Redskins are undergoing what the team calls a “thorough review” of the nickname. In a statement released Friday, July 3, 2020, the team says it has been talking to the NFL for weeks about the subject. Owner Dan Snyder says the process will include input from alumni, sponsors, the league, community and members of the organization. FedEx on Thursday called for the team to change its name, and Nike appeared to remove all Redskins gear from its online store. (AP Photo/Alex Brandon, File)
Redskins to have 'thorough review' of name amid race debate

By Stephen Whyno Jul. 03, 2020 11:45 AM EDT

FILE - In this Dec. 9, 2018, file photo, FedEx Field is less than full during the second half of an NFL football game between the Washington Redskins and the New York Giants in Landover, Md. The title sponsor of the Redskins’ stadium wants them to change their name. FedEx said in a statement Thursday, July 2, 2020, “We have communicated to the team in Washington our request that they change the team name.“ (AP Photo/Mark Tenally, File)
Sponsor FedEx asks Redskins to change their name

Jul. 02, 2020 07:46 PM EDT

NFL awards 4 projects in helmet safety development program

By Barry Wilner Jun. 30, 2020 11:00 AM EDT
Four organizations have been awarded a total of $1.37 million by the NFL to support the creation of their helmet prototypes. As part of the...

FILE - In this Dec. 23, 2018, file photo, Buffalo Sabres co-owner/president Kim Pegula stands on the field before an NFL football game between the Buffalo Bills and New England Patriots in Foxborough, Mass. Pegula is staying on as Sabres president with a continued focus on making the small-market franchise economically sustainable, while in the face of criticism the team has been mismanaged under her leadership. The team's co-owner told The Associated Press in a recent interview she believes she remains the best-suited for the job to streamline the operation, while acknowledging the process has taken longer than expected. (AP Photo/Steven Senne, File)
Pegula focused on efficiency; staying on as Sabres President

By John Wawrow Jun. 11, 2020 02:54 AM EDT

FILE - This June 3, 2020, file photo shows empty stands during the German Bundesliga soccer match between SV Werder Bremen and Eintracht Frankfurt in Bremen, Germany. Many professional sports league, such as the NFL and European soccer leagues, have lucrative television contracts and big-money corporate sponsors that fill their substantial coffers. But the domestic soccer league in the U.S. still relies heavily on ticket sales, merchandising and concessions, much like many university athletic departments, and without games their very ability to make ends meet would stretch the abilities of even the savviest of accountants. (Stuart Franklin/Pool via AP, File)
Eintracht Frankfurt vs Werder Bremen 6/3/2020

Jun. 09, 2020 12:54 PM EDT

FILE - In this June 1, 2020, file photo, Gavin Bollmer, left, and his buddy, Austin LaFountain, wear Globe Life Field masks as they tour the home of the Texas Rangers baseball team in Arlington, Texas. Many organizations are trying to bridge the budget gap from the coronovirus through enhanced sponsorship sales, such as temporary billboards that could be stretched over unsold sections of seats. Teams and leagues are selling branded face masks and other personal protective equipment. Almost all of them are trying to engage fans in new and creative ways. It won't come close to making up the budget shortfall, but the hope is to survive long enough for sports to return to normal. (AP Photo/LM Otero, File)
Leagues, teams wary of rising stadium expenses amid pandemic

By Dave Skretta Jun. 09, 2020 12:53 PM EDT

FILE - In this May 26, 2019, file photo, Sporting Kansas City forward Johnny Russell celebrates after scoring a goal during the first half of an MLS soccer match against the Seattle Sounders, in Kansas City, Kan. Many professional sports league, such as the NFL and European soccer leagues, have lucrative television contracts and big-money corporate sponsors that fill their substantial coffers. But the domestic soccer league in the U.S. still relies heavily on ticket sales, merchandising and concessions, much like many university athletic departments, and without games their very ability to make ends meet would stretch the abilities of even the savviest of accountants.(AP Photo/Charlie Riedel, File)
Seattle Sounders vs Sporting Kansas City 5/26/2019

Jun. 09, 2020 07:28 AM EDT

Brad Keselowski (2) drives during a NASCAR Cup Series auto race at Bristol Motor Speedway Sunday, May 31, 2020, in Bristol, Tenn. Keselowski won the race. (AP Photo/Mark Humphrey)
Central Michigan gets NCAA waiver for DI sports minimum

By The Associated Press Jun. 04, 2020 10:28 AM EDT

FILE - In this Aug. 3, 2019, file photo, Oklahoma State linebacker Amen Ogbongbemiga poses during an NCAA college football media day in Stillwater Okla. Oklahoma State University officials said Wednesday, June 3, 2020, that three returning student-athletes have tested positive for COVID-19 although they were not showing symptoms. Among them is OSU linebacker Amen Ogbongbemiga, who said on Twitter he tested positive for the virus after he attended a protest in Tulsa. The 21-year-old Ogbongbemiga says he protected himself during the protest. (AP Photo/Sue Ogrocki, File)
The Latest: Detroit Pistons set to reopen practice facility

By The Associated Press Jun. 03, 2020 01:38 PM EDT

En esta imagen de archivo, tomada el 2 de abril de 2020, un hombre con una mascarilla pasa por delante del logo de los Juegos Olímpicos de Tokio 2020, en Tokio. (AP Foto/Eugene Hoshiko, archivo)
Study: Olympians should push for collective bargaining

By Eddie Pells Apr. 23, 2020 08:17 AM EDT