Sports sponsorship
FILE - People line up to make sports bets at the Borgata casino in Atlantic City, N.J., March 19, 2021. Gambling has gone from the forbidden topic in the NFL to a key part of the league's present and future. The days of lobbying against widespread legalized sports betting, preventing broadcast partners from even discussing point spreads and even prohibiting players from holding a fantasy football convention because it was at a casino are firmly in the past. (AP Photo/Wayne Parry, File)
Once forbidden, gambling now embraced by NFL

By Josh Dubow Nov. 22, 2022 01:10 PM EST

Carolina Panthers owner David Tepper speaks to the media after the firing of NFL football head coach Matt Rhule in Charlotte, N.C., Monday, Oct. 10, 2022. (AP Photo/Nell Redmond)
Dan Snyder and other billionaires who own the NFL's teams

By The Associated Press Oct. 17, 2022 06:53 PM EDT

FILE -Eminem, Kendrick Lamar, Dr. Dre, Mary J. Blige, 50 Cent and Snoop Dogg, from left, perform during the halftime show during the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals on Feb. 13, 2022, in Inglewood, Calif. The NFL has announced that Apple Music will be the new sponsor of the Super Bowl halftime show. The multi-year sponsorship will begin with Super Bowl 57 on Feb. 12, 2023, in Glendale, Ariz. Apple Music replaces Pepsi, who was the sponsor the past 10 years. (AP Photo/Adam Hunger, File)
Apple Music becomes new sponsor of Super Bowl halftime show

Sep. 23, 2022 12:49 AM EDT

This drone photo shows Heinz Field in Pittsburgh, Monday, July 11, 2022. The naming rights for the stadium have been awarded to Acrisure, a Grand Rapids, Mich.-based insurance company with ties to Pittsburgh Steelers minority owner Thomas Tull. (AP Photo/Gene J. Puskar)
Heinz out, Acrisure in as Steelers' stadium sponsor

Jul. 11, 2022 03:05 PM EDT

Vancouver Whitecaps goalkeeper Cody Cropper (55) grabs the ball above Real Salt Lake's Sergio Cordova, second from left, and Justen Glad (15) during the second half of an MLS soccer match in Vancouver, British Columbia, Saturday, June 4, 2022. (Darryl Dyck/The Canadian Press via AP)
Apple, MLS announce 10-year streaming partnership

By Joe Reedy Jun. 14, 2022 01:06 PM EDT

Wearing a jacket with a painting depicting NFL Commissioner Roger Goodell, Seattle Seahawks fan Wallace Watts records a water show at the Fountains of Bellagio on Wednesday, April 27, 2022, in Las Vegas, the day before the NFL football draft. (AP Photo/Jae C. Hong)
Raiders' Waller, Ferrell meet Air Force members before draft

Apr. 28, 2022 01:36 PM EDT

FILE - Cleveland Browns cornerback Denzel Ward (21) celebrates his touchdown with fans during an NFL football game against the Cincinnati Bengals, Sunday, Dec. 8, 2019, in Cleveland. The Cleveland Browns are betting on betting. The team announced a long-term partnership Tuesday, April 26, 2022, with Bally's that will make the gaming leader the official sports betting partner of the NFL team. As as part of the agreement, Bally's will have a branded lounge at FirstEnergy Stadium. (AP Photo/David Richard, File)
Column: Draft cements the marriage of Las Vegas and NFL

By Tim Dahlberg Apr. 27, 2022 01:23 AM EDT

FILE - Cleveland Browns cornerback Denzel Ward (21) celebrates his touchdown with fans during an NFL football game against the Cincinnati Bengals, Sunday, Dec. 8, 2019, in Cleveland. The Cleveland Browns are betting on betting. The team announced a long-term partnership Tuesday, April 26, 2022, with Bally's that will make the gaming leader the official sports betting partner of the NFL team. As as part of the agreement, Bally's will have a branded lounge at FirstEnergy Stadium. (AP Photo/David Richard, File)
Browns team with gaming giant Bally's as betting partner

By Tom Withers Apr. 26, 2022 12:34 PM EDT

FILE - Cleveland Browns quarterback Baker Mayfield stands on the sideline during an NFL football game against the Baltimore Ravens, Sunday, Dec. 12, 2021, in Cleveland. With Deshaun Watson due to arrive any day to take over as Cleveland's franchise QB, Mayfield, who requested a trade last week after feeling betrayed by the Browns, is leaving. When and where he's going is still to be determined. (AP Photo/David Richard, File)
Sacked: Mayfield waits as Browns look to trade unwanted QB

By Tom Withers Mar. 23, 2022 12:11 PM EDT

Florida State head coach Leonard Hamilton reacts to a play during an NCAA college basketball game against Virginia in Charlottesville, Va., Saturday, Feb. 26, 2022. (AP Photo/Andrew Shurtleff)
Study: Percentage of Black college coaches remains low

By Steve Reed Mar. 03, 2022 03:13 PM EST

Washington Commanders president Jason Wright speaks during an event to unveil the NFL football team's new identity, Wednesday, Feb. 2, 2022, in Landover, Md. The new name comes 18 months after the once-storied franchise dropped its old moniker following decades of criticism that it was offensive to Native Americans. (AP Photo/Patrick Semansky)
Washington's NFL team unveils new name as Commanders

By Stephen Whyno Feb. 02, 2022 08:17 AM EST

El quarterback de los Packers de Green Bay Aaron Rodgers (12) durante el partido contra los Cardinals de Arizona, el jueves 28 de octubre de 2021, en Glendale, Arizona. (AP Foto/Rick Scuteri)
Health care company ends relationship with Aaron Rodgers

Nov. 06, 2021 05:13 PM EDT

New Orleans Saints strong safety Malcolm Jenkins (27) smiles after his touchdown against the New England Patriots during the second half of an NFL football game, Sunday, Sept. 26, 2021, in Foxborough, Mass. (AP Photo/Steven Senne)
Saints safety Malcolm Jenkins invests in Premier League club

By The Associated Press Oct. 22, 2021 12:41 PM EDT

NFL and Twitter extend their partnership

Jul. 08, 2021 12:09 PM EDT
NEW YORK (AP) — The NFL and Twitter have extended their partnership to include expanded engagement formats and exclusive content on Twitter Spaces. ...

FILE - In this March 12, 2020, file photo, the national office of the NCAA in Indianapolis is shown. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades. (AP Photo/Michael Conroy, File)
Colleges scramble to ensure NIL deals are safe, compliant

By Steve Reed Jul. 02, 2021 04:53 PM EDT

Former Dallas Cowboy and Football Hall of Famer Emmitt Smith shakes hands with a COVID-19 vaccine recipient during a tour of vaccination site at Emmett J. Conrad High School in Dallas, Tuesday, June 29, 2021. (AP Photo/Carolyn Kaster, Pool)
Jill Biden teams up with NFL great to push vaccinations

By Darlene Superville Jun. 29, 2021 06:33 PM EDT

Football fans watch the action on wall-mounted video screens in the sports betting lounge at the Ocean Resort Casino, Sept. 9, 2018, in Atlantic City, N.J. On April 15, 2021, the NFL announced it has reached deals with Caesars Entertainment, DraftKings and FanDuel to become official sports betting partners of the league, sharing content and data. (AP Photo/Wayne Parry)
NFL inks sports bet deals with Caesars, FanDuel, DraftKings

By Wayne Parry Apr. 15, 2021 09:10 PM EDT

Ottawa receiver Jazlyn Camacho (15) makes a catches while covered by Midland defender E'leseana Patterson (16) during an NAIA flag football game in Ottawa, Kan., Friday, March 26, 2021. The National Association of Intercollegiate Athletics introduced women's flag football as an emerging sport this spring. (AP Photo/Orlin Wagner)
Following their passion, women go far to play flag football

By Eric Olson Apr. 06, 2021 03:54 PM EDT

In this Oct. 8, 2019 photo, a customer makes a sports bet at the DraftKings sports book at Resorts Casino in Atlantic City, N.J. On Tuesday, March 30, 2021, DraftKings acquired the video production and distribution company Vegas Sports Information Network to add content to DraftKings' operations in 14 states. (AP Photo/Wayne Parry)
DraftKings buys VSiN sports betting video broadcast company

By Wayne Parry Mar. 30, 2021 10:15 AM EDT

Kansas head coach Bill Self watches player introductions before an NCAA college basketball game against Oklahoma in the quarterfinal round of the Big 12 men's tournament in Kansas City, Mo., Thursday, March 11, 2021. (AP Photo/Orlin Wagner)
The Latest: NFL Hall of Famers help push vaccine awareness

By The Associated Press Mar. 12, 2021 04:51 PM EST