Advertising and marketing industry
This image provided by Budweiser shows two health care workers getting vaccinated in an advertisement Budweiser is running before the Super Bowl. For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn't advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.(Budweiser via AP)
Budweiser joins Coke, Pepsi brands in sitting out Super Bowl

By Mae Anderson And Dee-Ann Durbin Jan. 25, 2021 07:00 AM EST

Abandon the NFL? Partners don't, even during a pandemic

By Barry Wilner Sep. 01, 2020 05:02 PM EDT
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. ...

FILE - In this Dec. 22, 2019, file photo, Oakland Raiders quarterback Derek Carr is sacked by Los Angeles Chargers defensive end Joey Bosa during the first half of an NFL football game in Carson, Calif. Teams could afford recent contracts like the megabucks given to Patrick Mahomes and Bosa under normal circumstances. Because of economic effects from the coronavirus pandemic, future player deals and a salary cap that will be adjusted due to some monetary setbacks, upcoming free agents might find the marketplace tighter. (AP Photo/Marcio Jose Sanchez, File)
NFL faces tough times for 2020, then bright economic outlook

By Barry Wilner Sep. 01, 2020 04:51 PM EDT

This undated image provided by President Donald Trump’s campaign shows a scene from the Trump's 2020 Super Bowl NFL football spot. This year for the first time, national politics will invade the game as presidential candidate Michael Bloomberg and President Trump have shelled out millions to broadcast campaign ads during advertising’s biggest night, when nearly 100 million viewers are expected to tune into Fox. (Donald J. Trump for President, Inc. via AP)
Super Bowl ads serve up politics - and an escape from it

By Mae Anderson Jan. 31, 2020 10:58 AM EST

This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL football spot. (Microsoft via AP)
Super Bowl ads heavy on humor, surprises and ... robots

By Mae Anderson And Alexandra Olson Feb. 04, 2019 12:01 AM EST

This undated image provided by Kia Motors America shows an image from the company's 2019 Super Bowl NFL football spot. (Kia Motors America via AP)
The Latest: Washington Post ad spotlights slain journalists

Feb. 03, 2019 10:37 PM EST

Correction: Super Bowl-Ads-Preview story

Jan. 31, 2019 03:23 PM EST
NEW YORK (AP) — In a story Jan. 30 about Super Bowl ads, The Associated Press erroneously named one of the astronaut twins. The two are Mark and Scott Kelly, not...

FILE - This undated file photo provided by Ram Truck Brand shows a scene from the company's Super Bowl spot. Last year, a Ram truck ad showed people doing service-oriented tasks set against audio of King’s speech, which urges people to be “great” by serving the greater good. The ad was supposed to highlight the volunteer program Ram Nation. The ad was criticized by people who objected to the use of King's speech to sell trucks. (Ram Truck Brand via AP, File)
When marketing flops: 5 Super Bowl ads that backfired

By Mae Anderson Jan. 31, 2019 11:09 AM EST

This undated image provided by Devour shows a scene from Kraft Heinz' frozen-food brand Devour's Super Bowl debut. Devour is trying to make waves during its Super Bowl debut with an ad taking a humorous jab at one man's "frozen food porn addiction." (Devour via AP)
Staying inbounds: the risk of innuendo in Super Bowl ads

By Mae Anderson Jan. 23, 2019 01:35 PM EST