Foam cheesehead is hot when Packers do well

This Jan. 16, 2020 photo taken in Milwaukee shows Ralph Bruno, who invented the yellow wedge cheesehead in 1987 from his mother's couch stuffing. It has since become a symbol of pride, particularly for Wisconsin sports fans and residents. Foamation, Inc. moved into a new location in 2016 and soon started tours where people can make their own cheeseheads or other foam products. (AP Photo/Carrie Antlfinger)

This Jan. 16, 2020 photo shows the store at Foamation, Inc. in Milwaukee. Ralph Bruno invented the yellow wedge cheesehead in 1987 from his mother's couch stuffing and it has since become popular, particularly for Wisconsin sports fans and residents. Foamation, Inc. moved into a new location in 2016 and soon started tours where people can make their own cheeseheads or other foam products. (AP Photo/Carrie Antlfinger)

This Jan. 16, 2020 photo shows foam cheesehead hats at Foamation, Inc. in Milwaukee. Ralph Bruno invented the yellow wedge cheesehead in 1987 from his mother's couch stuffing and it has since become popular, particularly for Wisconsin sports fans and residents. His company, Foamation, Inc., moved into a new location in 2016 and soon started tours where people can make their own cheeseheads or other foam products. (AP Photo/Carrie Antlfinger)

This Jan. 13, 2020 photo shows Maria Hernandez trimming foam cowboy hats at Foamation, Inc. in Milwaukee. Ralph Bruno invented the yellow wedge cheesehead in 1987 from his mother's couch stuffing and it has since become popular, particularly for Wisconsin sports fans and residents. His company, Foamation, Inc., which makes other foam products like these cowboy hats, moved into a new location in 2016 and soon started tours where people can make their own cheeseheads or other foam products. (AP Photo/Carrie Antlfinger)