Marketing and advertising
Original USFL execs sue Fox over new league's branding

Feb. 28, 2022 10:53 PM EST
LOS ANGELES (AP) — A group of former team owners and executives from the original USFL is suing Fox Sports to halt the launch of the new spring football league with...

A teller counts money at the sports book at Bally's casino on. Jan. 29, 2020 in Atlantic City, N.J. With advertisements for sports betting blanketing the airwaves, some in the industry and their pro sports and technology partners are starting to ask how much is too much? (AP Photo/Wayne Parry)
Sports betting ads: Industry weighs how much is too much?

By Wayne Parry Dec. 02, 2021 04:11 PM EST

FILE - In this Oct. 8, 2019, file photo, a man makes a sports bet at Resorts casino in Atlantic City, N.J. Sports books say the blitz of advertising they launched in the run up to the 2021 Super Bowl, while costly, paid off in terms of attracting new customers to the fast-growing legal sports betting industry in the U.S. (AP Photo/Wayne Parry, File)
Sportbooks say pre-Super Bowl push for new customers scored

By Wayne Parry Feb. 09, 2021 04:23 PM EST

This artist's rendering provided by the Washington Football team shows the back of the NFL football team's new burgundy uniform. (Washington Football via AP)
Ex-Redskins become Washington Football Team for 2020 season

By Stephen Whyno Jul. 23, 2020 12:51 PM EDT

FILE - In this June 4, 2019, file photo, Cleveland Browns quarterback Baker Mayfield (6) talks with head coach Freddie Kitchens at the team's NFL football training facility in Berea, Ohio. Browns coach Freddie Kitchens says he doesn’t care if controversial comments by brash quarterback Baker Mayfield put a target on his team. (AP Photo/Ron Schwane, File)
Home turf: Browns' Mayfield to star in ads living in stadium

By Tom Withers Aug. 28, 2019 08:51 AM EDT

Michael Cohen, President Donald Trump's former personal lawyer, listens as he finishes a day of testimony to the House Oversight and Reform Committee, on Capitol Hill in Washington, Wednesday, Feb. 27, 2019. (AP Photo/J. Scott Applewhite)
Cohen says Trump inflated his wealth in bid to buy Bills

By Jim Mustian, Bernard Condon And John Wawrow Feb. 27, 2019 10:52 PM EST

Correction: Super Bowl-Ads-Preview story

Jan. 31, 2019 03:23 PM EST
NEW YORK (AP) — In a story Jan. 30 about Super Bowl ads, The Associated Press erroneously named one of the astronaut twins. The two are Mark and Scott Kelly, not...